MODULO 1970
ONLINE SHOWROOM PROTOTYPE
Automotive interactive CGI
Year
2025
Design
Pininfarina
Category
Automotive interactive CGI
Visualisation
INNA3D
Software used
ABOUT
Modulo 1970 is a self-initiated INNA3D configurator study based on the Pininfarina-designed concept car.
INNA3D did not design the car. We rebuilt it as a 3D model from photo reference, then turned it into a lightweight online showroom preview.
The experience is intentionally simple: rotate the car, read the silhouette, change the colour. No heavy digital theatre. Just enough interaction to make the visitor stay with the object.
The same 3D base can go further when needed: parts, doors, lights, interiors, trim options, video moments or sales-led features. The starting point stays fast.
The Brief, Closed
FAST ENOUGH TO FEEL NATURAL
A configurator does not need to arrive loudly. For an online showroom, the first luxury is speed: the car appears, responds, and lets the visitor look.
INNA3D rebuilt Modulo 1970 from photo reference as a controlled 3D asset. The prototype keeps the interaction tight: 360 rotation, colour choice, immediate visual feedback.
More can be added later. Doors, lights, parts, interiors, trim. But the first move is restraint: a sharp digital object that loads quickly and earns attention.
Original car design: Pininfarina · Project: Modulo 1970 automotive 3D configurator · 3D model and interactive configurator concept: INNA3D · Self-initiated project · 2025.